Bang & Olufsen

At B&O PLAY, the unique approach to conceptual design drives to think in terms of experiences – and to use that story in the way products are crafted. If you stimulate the senses through sound and beautiful design, the brain releases endorphins and you become happier. Natural materials, colour hues, saturation, lightness, surface treatments, textures – each of these matter. Having the right material in the right place matters. Together with sound and design, craftsmanship lies deep in B&O’s heart and soul.
The first touch of a B&O PLAY product starts with leather and it’s important it’s soft to the touch and comfortable against the skin. B&O also wanted a material that ages with beauty. The leathers differentiate based on where and how they’re used. The headband is made from structured and thick cowhide to withstand wear and tear.
B&O spend a lot of time going into detail. How will this material look under this light? How do saturation and hues affect the surface finish? They know that great design is about the unity of everything coming together as a whole. But miss one detail and you lose the whole. So again and again special attention is paid to the details. Together with the concept behind the products, knowledge is what drives craftsmanship. With Beoplay A1 the concept was about making a product as a perfect travel companion.
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