At B&O PLAY, the unique approach to conceptual design drives to think in terms of experiences – and to use that story in the way products are crafted. If you stimulate the senses through sound and beautiful design, the brain releases endorphins and you become happier. Natural materials, colour hues, saturation, lightness, surface treatments, textures – each of these matter. Having the right material in the right place matters. Together with sound and design, craftsmanship lies deep in B&O’s heart and soul.