Open Circle Lab
NORDSTROM & ECCO SHOE HACKING EVENT
Nordstrom hosted 2 weekends of ECCO Leather Factory Petit at Nordstrom South Coast Plaza and Nordstrom UTC, La Jolla to create a full ECCO brand experience.
In collaboration with ECCO Shoes and Innovation Lab ECCO customers were invited to hack the design of an ECCO shoe or work in the DIY Leather studio.
Divided over three different stations, customers were able to sign up and join the interactive event.
Customers worked with an Innovation Lab ECCO 3D designer and ECCO Leather Shoe Hack Designer to develop their custom pair of shoes.
From a broad range of leather types and colours, different uppers and outsole platforms are selected to create a digital design on the spot. The result was taken into production at ECCO’s production facilities and delivered to the customer within 8 weeks.
In the studio customers were offered the opportunity to create their very own leather bag. Choosing from a wide range of ECCO leather innovations and finishing in a guided setup with ECCO Leather innovation specialists.